Friday, August 15, 2008

Brunei International Halal Products Expo 2008 (IHPE)

The colourful Brunei IHPE 2008. All pics taken by my son, Anas.



Big crowd turned-up at ICC for the 3rd Brunei International Halal Products 2008 starting on August 14th.


Various exhibition booths displaying a wide variety of Halal products and services from electronics to foodstuff, franchise to individual own companies.



Since the enforcement of the Halal Certificate and Label Order 2005 on August 1, 2008, only nine have been granted the right to use the Brunei Halal logo.



You think this is a display doll ? No.




She is not a doll. She came with her mother. So many crowd puller (products and services) in the Expo and yet many pay attention to this little girl with her golden hair.



Live and frozen fish were diplayed besides variety of Halal meat. Don't forget to bring your wallet. The expo is jointly organised by Ministry of Industry and Primary Resources, Ministry of Religious Affairs and the Ministry of Health

I just came back from IHPE in ICC Berakas.. Suprize…suprize. Went there almost Maghrib, hoping a lot of parking space. But alas. Almost every space was occupied including both sides of the road leading to the ICC enterence.. After Maghrib prayer at ICC, went round almost all the booths; exhibiting 180 companies from 13 countries. Local companies occupy 113 booths while 67 are from other countries as far as Dubai, Turkey, Algeria and China.

Test bakso here, test keropok there. Had free teh tarik. And at the end of the visit your stomach was full. Many realize now, Brunei has good own products and good packaging too.

The halal industry is the next ‘in’ thing. It has so much potential. This third expo has truly put Brunei on the international Halal map. The highlight of IHPE 2008 is the promotion of the Brunei Halal Brand, which by nature of its strict compliance and conformance to Syariah requirements and specifications is a certification that can be trusted by Muslim consumers worldwide.

I peep into the next hall. Workers are busy putting up last minute touches. There is a big bill board in front of the Conference Hall. On it, written the International Halal Market Conference (IHMC) 2008. My understanding, this gathering will be held for 2 day starting tomorrow August 16 with theme The Emergence of the Halal Market Economy. Yes, this is the venue where participants have the opportunity to listen on various issues, research findings and the latest developments in the Halal industry.

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